Most organizations still rely on activity-based metrics—pageviews, clicks, open rates—that fail to reflect true business performance. This session reframes measurement around what matters: revenue, margin, and long-term audience value.
Hosted by a senior data and analytics strategist specializing in subscription and revenue performance, this session focuses on how publishers can move beyond surface-level metrics and build KPI frameworks tied directly to financial outcomes.
What Attendees Will Learn
- How to distinguish between activity metrics and revenue-driving KPIs.
- The core indicators that correlate with subscription growth and retention.
- How to align newsroom, product, and revenue teams around shared metrics.
- Practical approaches to building dashboards that inform decisions—not just reporting.
What Makes This Session Different
This session is built for implementation, not theory.
Attendees will walk away with:
- Real-world examples of KPI frameworks used by publishers
- Clear models for connecting audience behavior to revenue outcomes
- Practical guidance on simplifying reporting and eliminating low-value metrics
Meet the Presenter
Reilly Kneedler is an AlignSimple data and audience analytics expert specializing in circulation, subscription strategy, and performance measurement for media organizations.
He works directly with publishers to translate complex datasets into clear, actionable insights that drive revenue growth and retention. His expertise includes KPI development, subscriber lifecycle analysis, and aligning analytics frameworks across departments to support smarter business decisions.
Reilly is known for helping organizations move beyond fragmented reporting toward unified measurement systems that connect audience behavior directly to financial outcomes.