As AI summaries and new Google modules change all the time, ranking in search results is more competitive than ever.
The good news? The fundamentals of good search engine optimization (SEO) haven’t changed all that much.
In this session, participants will discuss the different ways Google is presenting content, and how to make sure your pages get found.
Participants will learn keyword research, linking best practices, and coverage tips to help stand out from the competition.
Meet the Presenter
Tyson Bird is the Editorial Product Manager at American City Business Journals. His career has been spent working with newsrooms large and small to implement innovative products and new ways to connect with readers.
His current work focuses on AI workflows—how do we leverage this new technology to benefit news organizations while maintaining the responsibility, trust, and accuracy that humans bring to the newsgathering process?