AI for Media Sales Professionals: Working Smarter, Not Harder

Date: Jul. 16, 2026
Time: 1:00 pm - 2:00 pm
Location: Online Media Campus
Education
Shannon Kinney

Discover how artificial intelligence can increase productivity and improve results at every stage of the sales cycle.

This session will explore how AI can assist with prospecting, pre-meeting research, identifying sales opportunities, tracking industry trends and competitive intelligence, developing campaign ideas, strengthening proposals, handling objections, and closing sales.

Attendees will also learn about practical AI tools and how to maximize their effectiveness using SMART prompts.

Meet the Presenter:
Shannon Kinney (pictured) is a startup founder, executive, and digital marketing leader with more than 30 years of experience.

As founder of Dream Local Digital, she has helped more than 75,000 small and medium-sized businesses and media companies succeed through digital marketing.

Kinney is a nationally recognized speaker, consultant, and thought leader with expertise in sales, marketing, online product development, and business growth.