More than half of Americans now get news from social platforms, according to Pew Research Center —creating both a major opportunity and increasing pressure for local publishers to perform. This session reframes social from a publishing task into a strategic growth channel, outlining what a sustainable, revenue-aligned social strategy looks like today.
Hosted by a senior audience strategist with 15+ years in local journalism, this session focuses on how publishers can turn social media into a reliable driver of audience growth and revenue.
What attendees will learn
- Proven patterns behind high-growth local news social accounts
- Practical workflows that improve consistency while reducing team burnout
- Monetization pathways, including Meta programs and sponsor integrations
- How to convert social reach into website traffic, engagement, and subscription growth
What makes this session different
This session is built for implementation, not theory. Attendees will walk away with:
- Real-world case studies from local publishers
- Repeatable frameworks for daily execution
- Plug-and-play resources that can be implemented immediately
Meet the presenter
Emilie Lutostanski is an AlignSimple social media and audience engagement leader with more than 15 years of experience in local journalism.
She most recently led the Local News Resource Center, a partnership with Meta and the Local Media Association, where she coached hundreds of newsrooms across North America on social strategy and digital growth. Under her guidance, participating organizations achieved measurable results, including a 22% increase in social followers across the cohort.
Emilie specializes in translating platform trends into practical, repeatable strategies that help publishers grow audience, strengthen engagement, and connect social efforts to broader business goals.
Please contact Amy LaPlante for the registration code.