Jessica McBride is a member of the senior teaching faculty in the Journalism, Advertising and Media Studies program at the University of Wisconsin-Milwaukee.

She is the winner of the UW-Milwaukee Alumni Association teaching excellence award, is the co-founder of the program’s national award-winning student news site Media Milwaukee, and co-founded a student media club devoted to getting more voices in the media. For the past 20 years, she has taught classes including investigative journalism, immersion journalism, news reporting, professional social media, SEO, and opinion writing.

McBride has been an award-winning journalist for 30 years in print, online, and broadcast formats. She was a reporter for the Milwaukee Journal Sentinel for a decade and was a reporter and columnist for the Waukesha Freeman newspaper.

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Session(s)

9:45 - 
10:15 am
, Friday, March 7
Leveraging the Latest Reporting Tools for Impactful Journalism

Capitol Ballroom

In today’s fast-paced news environment, staying ahead of the curve is essential for reporters. This session will explore the most innovative and effective tools available for modern-day reporting, from data journalism platforms to AI-powered research assistants.

Attendees will learn about a variety of software and technologies designed to streamline the reporting process, enhance storytelling, and improve accuracy and efficiency.

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Wisconsin Newspaper Association