3 tips for creating believable advertising
Oct. 1, 2019
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
It’s an ad creator’s job to encourage willing belief. Here are three points to keep in mind: Tell the truth, use evidence and focus on benefits.
After nearly a century of Clifford family leadership at the Watertown Daily Times, Kevin Clifford resigned last month, marking the end of an era.
Gerald “Jerry” Dryer, who had a long career working in and writing about the dairy industry, died Sept. 19, after a battle with acute myeloid leukemia.
State law does not provide Wisconsin municipalities with access to financing tools used for economic development in other states.
The Wisconsin Policy Forum’s new Property Values & Taxes DataTool allows users to analyze trends in two key indicators of the state’s economic health.
Sean Scallon, a Chicago-area native and longtime Wisconsin newspaper veteran, has been named editor of the Augusta Area Times and the (Osseo) Tri-County News, the newspapers announced Thursday.
Dan Burke, an Illinois native, has been named editor of the Tri-County Press, the Cuba City newspaper announced last week.
These past few weeks watching, listening and celebrating the Brewers made me think of that magical Sunday afternoon in 1982.
An annual readership survey conducted by the National Newspaper Association showed that community newspaper readers are voters, and they rely on the newspapers for trustworthy information on the candidates.
Top polling experts will discuss issues and trends that will affect the 2020 presidential campaign on Wednesday, Oct. 9, at WisPolitics.com’s inaugural Midwest Polling Summit.
34 Schroeder Ct., Suite 220
Madison, WI 53711
(608) 283-7620