15 tips on winning back advertisers
Jan. 13, 2021
Never give up when a major advertiser quits. Winning back an advertiser makes for a great victory. Here’s to more happy days.
Never give up when a major advertiser quits. Winning back an advertiser makes for a great victory. Here’s to more happy days.
Thomas R. Torinus, a longtime journalist and former newspaper owner, died Friday, Jan. 8, in Egg Harbor. He was 82.
Following his graduation in 1960 from Dartmouth College, Torinus worked as assistant to the general manager of the New York Daily News. He later returned to his home state to work for the (Appleton) Post-Crescent, where his father, John Torinus, was editor. He and his two brothers later bought the Herald-Leader in Menominee, Mich., where Torinus served as editor for six years until it was sold in 1982.
Wisconsin state schools superintendent candidates are arguing for a more equitable school system, more funding and less focus on standardized testing. But the seven candidates vying for the state’s top education job differ on how to achieve those goals.
One benefit of aging is developing a sense of perspective, realizing life is a compilation of moments. It’s the beauty of moments we remember forever.
The International Society of Weekly Newspaper Editors is seeking entries for its annual Golden Quill contest, which recognizes excellence in editorial and opinion writing.
The contest is open to all newspapers that publish fewer than five days per week, including non-ISWNE members and students.
Great ads are the building block to ensuring your outstanding-deal solution delivers desired results because you’ve given the advertiser prominence in your publication, complete with frequency in a smartly planned campaign.
The Denmark News has added contributing writer Patti Mulcahy to its reporting staff, the newspaper announced Friday.
Mulcahy is a southwestern Wisconsin native and has been a resident of the Denmark area for more than 20 years. She has worked in a variety of fields over the years, including milking her own cows as a dairy farmer.
Eric Johnson has been named assistant editor of the Vilas County News-Review, the Eagle River newspaper announced Wednesday.
Johnson is the former editor and publisher of the Boulder Junction-based FYI Northwoods News, a bi-weekly newspaper he owned from 2010 to 2018. Johnson also worked for The(Minocqua)Lakeland Times and, most recently, as the business reporter for The(Racine)Journal Times.
Dr. Orville A. “Orv” Langhough, who for more than three decades served as a sportswriter for The Chetek Alert, died Saturday, Jan. 2, in Eau Claire. He was 92.
Beginning in the 1960s, Langhough covered high school football and basketball for The Alert. He continued in the role for more than 30 years until he retired in 2000.
The (Rice Lake) Chronotype will move to a new location at the end of January, leaving its home of more than 60 years, the newspaper announced Wednesday.
The building at 28 S. Main St., which was not included in the August 2014 sale to Adams Publishing Group, was recently sold by the newspaper’s former owners.
34 Schroeder Ct., Suite 220
Madison, WI 53711
(608) 283-7620