woodchuck

Woodchuck war heats up again

If my long-running battle against woodchucks were a Hollywood sequel, I think we’d be at “Groundhog Strikes Again Chapter XXIV.”

wisconsin watch staff, wcij grant

WCIJ, Milwaukee Neighborhood News Service receive $1.4 million grant

The American Journalism Project has awarded a $1.4 million grant to the Wisconsin Center for Investigative Journalism and Milwaukee Neighborhood News Service to be distributed over three years, WCIJ announced Friday.

The grant is intended to support the efforts by WCIJ and NNS to reshape local news in Milwaukee and across the state and will help them support additional staff positions. The two nonprofits have partnered since spring 2020 on the News414 project, which uses text messages, social media and other tools to provide important news to underserved audiences in the Milwaukee area.

sarah weihert

Sarah Weihert leaves role as Lake Mills Leader managing editor

After nearly three years as managing editor, Sarah Weihert is leaving the Lake Mills Leader. A Lake Mills native and UW-Whitewater graduate, Weihert had served as an education reporter for the Watertown Daily Times prior to joining the Leader. She departs to start a new job in public relations with the city of Fort Atkinson.

Taking over the managing editor role will be Amber Gerber. Another UW-Whitewater graduate, Gerber has served as editor for The Courier for the last two years. It was her second stint with the newspaper, having held the same role from August 2007 to October 2011. She's also held positions at the Sun Prairie Star, the McFarland Thistle and The (Cottage Grove/Monona) Herald-Independent

Max Heath

Longtime NNA postal guru Max Heath dies at 75

Max Heath, one of the newspaper industry’s leading postal experts for decades, died Wednesday, July 28, in Louisville, Ky., the National Newspaper Association announced. He was 75 and had suffered a hemorrhagic stroke days earlier.

Heath, a longtime postal guru for NNA, was postal chair emeritus for the association and remained a consultant to the NNA Postal Committee. As a top postal expert, Heath advocated to preserve affordable mail delivery options for community newspapers and was a valuable resource for newspaper publishers in Wisconsin and across the country. In 2019, he was awarded the Wisconsin Newspaper Association's first-ever Distinguished Service Award for Contributions to Wisconsin Newspapers.

John Foust, advertising, ad-libs

A simple way to develop ad campaign ideas

Empty advertising headlines that speak to no one in particular are ineffective and a waste of the advertiser's budget.

In his most recent "Ad Libs" column, veteran sales trainer John Foust provides a four-step formula that can help you generate more sales for your newspaper and for your advertisers. The end result will be a series of targeted and consistent messages, instead of the same watered-down ad over and over again, he writes.

Bill Lueders

Your Right to Know: Lawmakers seek to keep their misconduct secret

Last month, a judge ruled that the state Legislature violated the open records law when it withheld records regarding the sexual harassment of a female staffer. However, an order to release the unredacted records has been put on hold as the governmental body appeals the decision — despite the fact that the former legislator who the allegations were lodged against says, if it were up to him, they would have been released long ago.

Wisconsin Newspaper Association