News & Announcements | Page 157 of 379 | Wisconsin Newspaper Association

10 free offers that can generate big results

Oct. 1, 2021

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive overall impression. The objective of response advertising is to generate immediate results.

In his latest column for the WNA, veteran sales trainer John Faust examines one category of response advertising — the free offer — and provides 10 ideas for successful advertising campaigns.

Back in business? Road to recovery for Wisconsin’s restaurant and bar industry

Sep. 29, 2021

The COVID-19 pandemic has created unprecedented challenges for restaurants and bars in Wisconsin. Due in part to support provided through federal relief funds, employment in this industry has recovered considerably since nosediving by nearly 50% in April 2020.

Use National Newspaper Week to launch THE community forum

Sep. 29, 2021

The time is well overdue for newspapers to create vital connections with their audience. It's why this year's theme for National Newspaper Week, which kicks off Oct. 3, is "Community Forum."

WATCH: How to be THE community forum

To further support newspapers in starting that ongoing conversation, Tom Silvestri, director of The Relevance Project and a former newspaper publisher who conducted 78 community discussions on issues of local importance, offers an outline of the concept and some questions to consider.

Hardie sycamore is a hardy survivor

Sep. 27, 2021

A sycamore tree growing on the Hardie farm is about 50 years old, surviving Wisconsin winters much colder than its preferred climates.

Wisconsin prison population back above 20,000

Sep. 27, 2021

The inmate population at state adult prisons recently breached the 20,000 threshold for the first time since January, according to Department of Corrections data reviewed by WisPolitics.com in late September.

Wisconsin schools called police on students at twice the national rate — for Native students, it was the highest

Sep. 26, 2021

School officials refer thousands of children to the police each year. In Wisconsin, children with disabilities or who are Black, Latino or Native bear the brunt of it.

Poll shows support for workplace vaccine mandates

Sep. 22, 2021

Polco users and readers visiting WNA member websites from Sept. 8 to 21 were asked whether they supported employers requiring workers to be vaccinated against COVID-19. Out of 645 verified respondents**, 61% said they support vaccine requirements at work, while 30% said employees should make their own health decisions.

National Newspaper Week to kick off Oct. 3

Sep. 21, 2021

The 81st annual National Newspaper Week, a celebration of the impact newspapers have in their communities, will be observed Oct. 3-9. This year's theme is “Community Forum."

WNA members are encouraged to localize content to reinforce the importance of community newspapers. Columns, editorial cartoons, ads and more are available for publication and can be accessed on the National Newspaper Week website.

Gableman defends elections probe in video

Sep. 21, 2021

The taxpayer-funded elections probe led by former conservative state Supreme Court Justice Michael Gableman has been under fire for weeks. Now Gableman is defending the probe via video.

Warm fall day sparks memories of cinnamon

Sep. 20, 2021

Memories are strange things at times because you never know what triggers recollections from the aging gray matter. Recently, the warm weather triggered decades-old memories of a Shetland pony named Cinnamon.