nahj wisconsin

NAHJ chapter introduces itself to Wisconsin newsrooms

The Wisconsin Chapter of the National Association of Hispanic Journalists recently issued a formal introduction to newsrooms across the state in conjunction with Hispanic Heritage Month, which runs Sept. 15 to Oct. 15.

In its introduction letter, NAHJ Wisconsin says it believes “Latinos in Wisconsin deserve to see themselves represented in the news media and see accurate coverage of their community.” The letter asks for help in this effort from Wisconsin newsrooms. Among its requests are that newsrooms be intentional about hiring Latino journalists and support the talent already within those newsrooms.

civics education, capitol, wisconsin

WNA advocates for civics education in Wisconsin schools

Wisconsin Newspaper Association Executive Director Beth Bennett has issued a position statement on behalf of the WNA Board of Directors regarding proposed legislation that prioritizes civics education by mandating that it be taught in grades K-12 throughout Wisconsin. 

"The Wisconsin Newspaper Association enthusiastically supports the passage of AB 563. The development of the civics curriculum, while not specifically outlined in the bill, should include input from all within the education community who are charged with setting curriculum standards in Wisconsin," the statement reads. "The passage of AB 563 will go a long way toward empowering and encouraging young students across Wisconsin to become engaged with government on local and statewide levels."

Homelessness ads, editorial available to WNA members

In advance of World Homeless Day on Oct. 10, Multi Media Channels is challenging Wisconsin newspapers to once again join in the fight to eradicate homelessness by urging readers to contribute to organizations that support the homeless community in our state.

As part of the campaign, MMC has made ads available for republication and the Wisconsin State Journal has provided an editorial about the importance of eradicating homelessness.

John Foust, advertising, ad-libs

10 free offers that can generate big results

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive overall impression. The objective of response advertising is to generate immediate results.

In his latest column for the WNA, veteran sales trainer John Faust examines one category of response advertising — the free offer — and provides 10 ideas for successful advertising campaigns.

community forum, meeting

Use National Newspaper Week to launch THE community forum

The time is well overdue for newspapers to create vital connections with their audience. It's why this year's theme for National Newspaper Week, which kicks off Oct. 3, is "Community Forum."

To further support newspapers in starting that ongoing conversation, Tom Silvestri, director of The Relevance Project and a former newspaper publisher who conducted 78 community discussions on issues of local importance, offers an outline of the concept and some questions to consider.

capitol report, wispolitics

Wisconsin prison population back above 20,000

The inmate population at state adult prisons recently breached the 20,000 threshold for the first time since January, according to Department of Corrections data reviewed by WisPolitics.com in late September.

Wisconsin Newspaper Association