John Foust, advertising, ad-libs

Use fresh ads to catch more customers for your advertisers

In his latest "Ad-libs" column, John Foust outlines how everybody wins when you develop fresh ads for loyal customers rather than continue running the same basic ads that have grown stale over time.

Foust has conducted training programs for thousands of newspaper advertising professionals and offers training videos to sales departments looking to save time and get quick results from in-house training.

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Locals give wheel taxes the gas

Collections from local vehicle registration fees in Wisconsin rose rapidly in recent years, with revenues tripling between 2017 and 2021. The trend was driven by new fees approved in Madison as well as Milwaukee and Dane counties, but many other communities also added or increased fees.

pat mulvaney

Pat Mulvaney retires from Monroe County Herald; Kariann Farrey named new editor

Longtime editor Pat Mulvaney has retired after 22 years with the Monroe County Herald. Mulvaney joined the Sparta Herald and Monroe County Democrat as a reported in 1999. In 2005, he was named editor of the Herald, and remained in the role after the newspaper merged with the Democrat in 2015.

Mulvaney was succeeded by Kariann Farrey, who started her newspaper career working in the advertising departments at her hometown paper, the Daily Tribune, and later the (Manitowoc) Herald Times Reporter. She moved to the newsroom in 2000 and worked as a copy editor at the Times Reporter, a reporter at the Rapid City (S.D.) Journal, and as a copy editor for the La Crosse Tribune. Most recently, Farrey has worked remotely as a freelance copy editor for The Mason County Journal in Shelton, Wash., and The Buffalo (Wyo.) Bulletin.

WNA Foundation honors 2021 Wisconsin Newspaper Hall of Fame inductees

Nearly 70 colleagues attended the Wisconsin Newspaper Hall of Fame banquet and fundraiser to pay tribute to their peers. The ceremony also took a moment to honor Hall of Fame member Bob Wills, a longtime open government champion and newspaper editor who died earlier this year.

This year’s class included Harland and Helen Everson, longtime publishers of The Edgerton Reporter; William “Bill” Hale, former owner of the Grant County Herald-Independent and other newspapers; Phil Haslanger, longtime editor and manager of The Capital Times; Margaret “Meg” Jones, former reporter for the Milwaukee Journal Sentinel; J. Anthony Josey, founder of the state’s first successful newspaper, the Wisconsin Enterprise-Blade; and Lucius W. Nieman, founder of The Milwaukee Journal.

anthony shadid, shadid award, journalism ethics

Shadid Award for Journalism Ethics nominations due Jan. 18

The Center for Journalism Ethics at UW-Madison is seeking nominations for the 2022 Anthony Shadid Award for Journalism Ethics. The deadline for submitting nominations is Jan. 18.

The Shadid Award, now in its 13th year, recognizes ethical decisions in reporting by journalists working for established news organizations or publishing individually. Winners of the Shadid Award receive a $1,000 prize and will be invited to accept the award and discuss their reporting at an awards ceremony in New York on May 17.

jim ferolie

Jim Ferolie named regional executive editor for APG papers

Jim Ferolie, a longtime editor and manager with a group of suburban Madison newspapers, has been named regional executive editor for APG Media of Southern Wisconsin.

Ferolie, a native of Rockford, Ill., takes over the role previously held by Sid Schwartz, who retired in April. In his new role, he will oversee six daily newspapers and nine weeklies, including the Beloit Daily News, The (Janesville) Gazette and the Watertown Daily Times.

travis devlin

Sports reporter Travis Devlin joins Lake Geneva Regional News

Travis Devlin, a Michigan native and graduate of Bowling Green State University in Ohio, has joined the Lake Geneva Regional News sports staff.

In college, Devlin was a sports reporter for The BG News student newspaper and served as an intern for the Toledo (Ohio) Business Journal. He previously worked as a part-time radio producer for SiriusXM in Washington, D.C., and a sports reporter at the Sidney (Mont.) Herald and The Athens (Ala.) News Courier.

tom laventure

Tom LaVenture named Price County Review managing editor

Tom LaVenture, a veteran of more than 20 years in the newspaper industry, has been named managing editor of the Price County Review. Most recently, LaVenture spent two years as a staff writer for The Daily Globe in Ironwood, Mich. He previously held reporting roles at The Jamestown (N.D.) Sun, The Garden Island newspaper in Lihue, Hawaii, and The Daily Journal in International Falls, Minn.

Matt Bablick and Dawn Damrow also recently joined the newspaper as multimedia account executives.

Wisconsin Newspaper Association