
Using advertising’s ‘Bill of Rights’ to create an effective campaign
In the advertising business, there are things that must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the right audience…in the right medium…at the right time…about the right product (or service)…which sells for the right price…in the right environment.
In his latest "Ad-Libs" column, veteran sales trainer John Foust takes a deeper look at some of these basic principles.