Tourism

Wisconsin is doing extremely well.”

So says Wisconsin Department of Revenue Secretary Peter Barca, who spoke to a full house last week at Pier 290’s Upper Deck meeting space in Williams Bay.

The tired but true saying about running a business – “If you’re not going forward, you’re going backward” – applies for tourism, too.

Imagine you are comfortably seated by a world-class lake, whose undulating waters sparkle in the sunlight. A cool breeze wafts ashore as the day’s heat slowly surrenders and evening gently descends.