Discover Wisconsin

If you’re looking to skip the crowds and discover some truly serene shoreline, Wisconsin is full of hidden beaches that are just as beautiful, and far less traveled.

Wisconsin’s many nature preserves and natural areas offer peaceful escapes, scenic views, and opportunities to connect with nature in its most untouched form.

Many of Wisconsin’s counties — such as Milwaukee, Brown, and Rock — showcase natural and colorful delicacies in their botanical gardens.

Farmers’ market season is just around the corner! Across Wisconsin, from north to south, countless markets offer fresh produce, local goods, and a unique opportunity to connect with the growers and makers who bring flavor and community to life.

Discover Wisconsin’s tourism offerings — which are as diverse as the travelers themselves — during National Travel & Tourism Week!

Wisconsin has solidified itself as one of the premier golf destinations in the country, with championship-caliber courses that attract players from all over the world.

From scenic lake loops to rugged trails, here are some of the best hikes to embrace Wisconsin’s springtime charm.

As the budding begins, new opportunities arise—like peaceful paddles in Wisconsin.

As the seasons change, Wisconsin comes alive with a flurry of sidewalk sales and community-wide events.

Spring is on its way, Wisconsin! There’s no doubt that rainy days are ahead, so we’re here to let you in on some fun indoor adventures across the state.