In his latest column for The Relevance Project, executive director Tom Silvestri writes, for the Community Forum to transform our beloved newspaper industry, we need a few good pioneers.
The time is well overdue for newspapers to create vital connections with their audience. It's why this year's theme for National Newspaper Week, which kicks off Oct. 3, is "Community Forum."
To further support newspapers in starting that ongoing conversation, Tom Silvestri, director of The Relevance Project and a former newspaper publisher who conducted 78 community discussions on issues of local importance, offers an outline of the concept and some questions to consider.
The Relevance Project has updated its All Together Now promotional ad series for 2021 with three new messages that can help sales reps introduce newspaper solutions to potential advertisers as well as check on loyal clients.
The new ads replace a series timed to the initial 2020 lockdowns and business closings caused by the pandemic.
Never give up when a major advertiser quits. Winning back an advertiser makes for a great victory. Here’s to more happy days.
Great ads are the building block to ensuring your outstanding-deal solution delivers desired results because you’ve given the advertiser prominence in your publication, complete with frequency in a smartly planned campaign.
Work looked different in 2020 as we adapted to new safety protocols imposed by the COVID-19 pandemic. Seemingly everything changed, all the way down to what counted as a “good day” or a “bad day.”
Lon Haenel shares tips on growing your newspaper’s email list so you can better knock on the virtual doors of potential subscribers.
Florida-based strategy consultant Peter Lamb says a successful sales rep thinks like the customer and climbs this LADDER when working with clients to solve problems and capture opportunities:
Use this list of common-sense actions to build lasting relationships with advertisers.
The Wisconsin Relevance Project is part of a wider effort by Newspaper Association Managers aimed at uniting state and provincial press associations to speed the resurgence of community newspapers in North America.
Among the project’s benefits, it provides insights, advice, best practices, trends and other items of vital interest to community newspapers.
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