A single ad probably won’t generate much business for your clients. The real work is done in multi-ad campaigns.
Veteran sales trainer John Foust shares 12 tips for helping develop the next campaign, get advertisers on board and set yourself up for future success.
Don’t let your neighbors be divorced from reality. It is the burden and the duty of leadership to tell voters the truth. And that leadership includes local journalists who are trusted members of their communities.
In your next sales meeting, try a different kind of question. It starts with the words, “If I were in your position, I would want to know”
Solutions journalism seeks to look for and cover topics of great importance by examining responses to problems, seeking out and defining solutions and sharing with readers what is working in our society and why.
In Bart Pfankuch‘s most recent installment of “Better Writing with Bart,” he discusses how to implement this new form of journalism, which can lead to positive changes in our communities and the lives of residents.
From billboards to television to direct mail, there is a lot that newspapers can learn from other advertising sources.
Veteran sales trainer John Foust takes a look at seven different advertising platforms — and what can be learned from them.
If an advertiser insists on using a superlative, there are four simple ways to make it more acceptable. Just remember the acronym TOTE, veteran sales trainer John Foust writes.
First step: Tone it down.
These days, advertising professionals are conducting more online ad presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences.
Veteran sales trainer John Foust takes a quick look at 10 of the biggest mistakes in online ad presentations.
Reading text aloud performs two basic yet critical analytical and diagnostic functions — it quickly shows if the prose is smooth, flows well and is pleasing to the eye and ear and where the clunks in copy are located; also, it reveals whether information is being presented in a logical, clear and meaningful progression, writes veteran journalist Bart Pfankuch.
It’s perhaps the best way for a writer or editor to check their work for flow, accuracy, clarity and meaning.
There are other approaches to advertising creativity, but catalogs excel when it comes to descriptions of product features and benefits, writes veteran sales trainer John Foust.
In his latest installment of “Ad-Libs,” Foust points to some standout examples from L.L. Bean catalogs.
In a recent column, America’s Newspapers CEO Dean Ridings asks readers to consider what their town would be without a newspaper.
In an effort to get the country involved in the passage of the Local Journalism Sustainability Act, WNA members are encouraged to publish this opinion piece and the accompanying editorial cartoon — or write their own editorial — to educate the public about this important issue.
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