A sale is just the first step. In his latest “Ad-libs” column, John Foust breaks down the advertising sales cycle from sale to delivery to results to feedback.
In his latest column for The Relevance Project, executive director Tom Silvestri writes, for the Community Forum to transform our beloved newspaper industry, we need a few good pioneers.
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive overall impression. The objective of response advertising is to generate immediate results.
In his latest column for the WNA, veteran sales trainer John Faust examines one category of response advertising — the free offer — and provides 10 ideas for successful advertising campaigns.
The time is well overdue for newspapers to create vital connections with their audience. It's why this year's theme for National Newspaper Week, which kicks off Oct. 3, is "Community Forum."
To further support newspapers in starting that ongoing conversation, Tom Silvestri, director of The Relevance Project and a former newspaper publisher who conducted 78 community discussions on issues of local importance, offers an outline of the concept and some questions to consider.
Advertising alone can't keep a business going. From the perspective of a sales rep, it can be a frustrating and disappointing reality.
In his latest "Ad-libs" column, veteran sales trainer John Foust shares several lessons that can be learned from failed advertising campaigns — all of which can make for more successful and beneficial sales relationships in the future.
Richard W. Garrett, an independent author and researcher on educational reform, argues the performance of the United States’ K-12 public school system is so poor that nothing less than a major overhaul will fix its problems.
Empty advertising headlines that speak to no one in particular are ineffective and a waste of the advertiser's budget.
In his most recent "Ad Libs" column, veteran sales trainer John Foust provides a four-step formula that can help you generate more sales for your newspaper and for your advertisers. The end result will be a series of targeted and consistent messages, instead of the same watered-down ad over and over again, he writes.
Community newspapers can’t do much about a decline in the interest of local news, but there are some things they can do. It starts with understanding the problem, writes Al Cross, director of the University of Kentucky's Institute for Rural Journalism and Community Issues, which publishes The Rural Blog.
In the latest installment of his "Into the Issues" column, Cross offers suggestions on how to draw readers' interest back to the news they need.
Every ad has some kind of personality — and it's important not to leave the ingredient to chance.
In his latest "Ad-libs" column, veteran sales trainer John Foust takes a look at four things that can help clients' ads stand out from their competitors on the page and on the screen.
Despite the importance of agriculture reporting, coverage of the industry has been reduced or even eliminated by many traditional media outlets. How and where food is grown or raised, how it is processed and transported, what it costs to buy and how the industry affects the economy and the environment are important to readers, advertisers, agricultural producers and policymakers.
In his latest installment of "Better Writing with Bart," writing coach Bart Pfankuch provides some tips to start or expand your coverage of agriculture.
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