Advertising alone can't keep a business going. From the perspective of a sales rep, it can be a frustrating and disappointing reality.
In his latest "Ad-libs" column, veteran sales trainer John Foust shares several lessons that can be learned from failed advertising campaigns — all of which can make for more successful and beneficial sales relationships in the future.
Richard W. Garrett, an independent author and researcher on educational reform, argues the performance of the United States’ K-12 public school system is so poor that nothing less than a major overhaul will fix its problems.
Empty advertising headlines that speak to no one in particular are ineffective and a waste of the advertiser's budget.
In his most recent "Ad Libs" column, veteran sales trainer John Foust provides a four-step formula that can help you generate more sales for your newspaper and for your advertisers. The end result will be a series of targeted and consistent messages, instead of the same watered-down ad over and over again, he writes.
Community newspapers can’t do much about a decline in the interest of local news, but there are some things they can do. It starts with understanding the problem, writes Al Cross, director of the University of Kentucky's Institute for Rural Journalism and Community Issues, which publishes The Rural Blog.
In the latest installment of his "Into the Issues" column, Cross offers suggestions on how to draw readers' interest back to the news they need.
Every ad has some kind of personality — and it's important not to leave the ingredient to chance.
In his latest "Ad-libs" column, veteran sales trainer John Foust takes a look at four things that can help clients' ads stand out from their competitors on the page and on the screen.
Despite the importance of agriculture reporting, coverage of the industry has been reduced or even eliminated by many traditional media outlets. How and where food is grown or raised, how it is processed and transported, what it costs to buy and how the industry affects the economy and the environment are important to readers, advertisers, agricultural producers and policymakers.
In his latest installment of "Better Writing with Bart," writing coach Bart Pfankuch provides some tips to start or expand your coverage of agriculture.
On the most American of holidays, let’s be sure to celebrate the most American of freedoms. Those freedoms must never be taken for granted.
In many cases, there are lessons to be learned from negative boss-employee encounters.
In his latest "Ad-libs" column, John Foust shares four examples of things a boss can do that may ruin morale among employees.
When we learned how to drive, we heard about blind spots.
Blind spots also are common in the advertising business, veteran sales trainer John Foust writes. In his most recent column, Foust takes a look at some examples of blind spots in sales and how advertising professionals can handle advertisers with blind spots.
Pick up any newspaper — or go to any online news site — and you’ll find article headlines that reveal the subjects of those articles. Doesn’t it make sense that the same should apply to advertising headlines?
Veteran sales trainer John Foust offers three questions to ask yourself next time you're writing a headline for an ad.
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