Briefing

Wisconsin Newspaper Hall of Fame event canceled

In the interest of public health and due to ongoing COVID-19 pandemic restrictions, the Wisconsin Newspaper Hall of Fame dinner has been canceled for 2020.

The WNA Board on Thursday elected to postpone the event in order to not deprive inductees the opportunity to celebrate their remarkable careers in-person with family, friends and colleagues.

John Foust, advertising, ad-libs

10 mistakes to avoid in online ad presentations

These days, advertising professionals are conducting more online ad presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences.

Veteran sales trainer John Foust takes a quick look at 10 of the biggest mistakes in online ad presentations.

Morris publisher John Ingebritsen elected to WNA Board of Directors

John Ingebritsen, publisher of Morris Newspaper Corporation of Wisconsin, has been elected to the WNA Board of Directors as the weekly newspaper representative for the Southwest region.

Ingebritsen succeeds Robb Grindstaff, who retired last month from his position as General Manager for Adams Publishing Southern Wisconsin.

milwaukee journal sentinel

Milwaukee Journal Sentinel vacates longtime home ahead of move

Ahead of a planned move in November, the Milwaukee Journal Sentinel has begun clearing out its longtime home in a historic downtown building, the Milwaukee Business Journal reports.

While its staff has been working remotely since March due to the pandemic, the Journal Sentinel is vacating the offices at 333 W. State St., as a local developer prepares to convert the building into apartments. A drone video shot by photographer Mike De Sisti offers a last glimpse of the empty building prior to the move.

cap times idea fest

Cap Times announces plans for virtual Idea Fest

Cap Times Idea Fest, now in its fourth year, will be held virtually over a two-week span, editor and publisher Paul Fanlund announced this week.

As in past years, the 2020 Idea Fest lineup features several prominent speakers. This year’s speakers include former U.S. Attorney General Eric Holder, investigative reporter and author Bob Woodward, Gov. Tony Evers and UW-Madison Chancellor Rebecca Blank.

Gannett Foundation to give $2.3 million to community-building nonprofits

The Gannett Foundation on Tuesday announced a $2.3 million crowdfunding and grant program for community-building nonprofits.

The initiative offers local nonprofits a national platform on which to fundraise, in addition to grants for the most exceptional projects. Last year, three Wisconsin nonprofits were recipients of grants totaling $45,000.

Bart Pfankuch

Sharpen your writing by reading stories aloud

Reading text aloud performs two basic yet critical analytical and diagnostic functions — it quickly shows if the prose is smooth, flows well and is pleasing to the eye and ear and where the clunks in copy are located; also, it reveals whether information is being presented in a logical, clear and meaningful progression, writes veteran journalist Bart Pfankuch.

It’s perhaps the best way for a writer or editor to check their work for flow, accuracy, clarity and meaning.

polco, coronavirus, voter registration, presidential debates, covid-19

Poll: Which issue is most important to you in the 2020 election?

A new poll question about which issue is most important to voters in the 2020 election is now available to be used by WNA members.

Results from our previous poll question about Kamala Harris’ impact on voting decisions also are available. Out of 328 respondents, 38% said it had no impact on their decision. Of the remaining voters, 30% said it made them more likely to vote for Joe Biden and 26% said it made them more likely to vote for Donald Trump.

John Foust, advertising, ad-libs

Read any good catalogs lately?

There are other approaches to advertising creativity, but catalogs excel when it comes to descriptions of product features and benefits, writes veteran sales trainer John Foust.

In his latest installment of “Ad-Libs,” Foust points to some standout examples from L.L. Bean catalogs.

National Newspaper Week set for Oct. 4-10

The 80th annual National Newspaper Week, a celebration of the impact newspapers have in their communities, will be observed Oct. 4-10. This year’s theme is “America Needs Journalists.”

The annual effort, which makes content available to newspapers nationwide, is sponsored by Newspaper Association Managers, Inc., a consortium of North American trade associations representing the industry.

Wisconsin Newspaper Association