Briefing Archives | Page 12 of 28 | Wisconsin Newspaper Association

Homelessness ads, editorial available to WNA members

Oct. 1, 2021

In advance of World Homeless Day on Oct. 10, Multi Media Channels is challenging Wisconsin newspapers to once again join in the fight to eradicate homelessness by urging readers to contribute to organizations that support the homeless community in our state.

As part of the campaign, MMC has made ads available for republication and the Wisconsin State Journal has provided an editorial about the importance of eradicating homelessness.

10 free offers that can generate big results

Oct. 1, 2021

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive overall impression. The objective of response advertising is to generate immediate results.

In his latest column for the WNA, veteran sales trainer John Faust examines one category of response advertising — the free offer — and provides 10 ideas for successful advertising campaigns.

Use National Newspaper Week to launch THE community forum

Sep. 29, 2021

The time is well overdue for newspapers to create vital connections with their audience. It's why this year's theme for National Newspaper Week, which kicks off Oct. 3, is "Community Forum."

WATCH: How to be THE community forum

To further support newspapers in starting that ongoing conversation, Tom Silvestri, director of The Relevance Project and a former newspaper publisher who conducted 78 community discussions on issues of local importance, offers an outline of the concept and some questions to consider.

National Newspaper Week to kick off Oct. 3

Sep. 21, 2021

The 81st annual National Newspaper Week, a celebration of the impact newspapers have in their communities, will be observed Oct. 3-9. This year's theme is “Community Forum."

WNA members are encouraged to localize content to reinforce the importance of community newspapers. Columns, editorial cartoons, ads and more are available for publication and can be accessed on the National Newspaper Week website.

Bill Lueders to be inducted into National FOIC’s Open Government Hall of Fame

Sep. 17, 2021

Bill Lueders, editor of The Progressive and president of the Wisconsin Freedom of Information Council, will be inducted this month into the National Freedom of Information Coalition’s State Open Government Hall of Fame.

Lueders is one of four inductees who will be honored during a virtual ceremony on Thursday, Sept. 30. Joining Lueders in the Hall of Fame class are Barbara Petersen of Florida, Jane Briggs-Bunting of Michigan and Craig Staudenmaier of Pennsylvania.

RELATED: 2021 National FOI Summit to be held virtual on Sept. 28-29

New poll question: Do you support workplace vaccine mandates?

Sep. 8, 2021

A new poll question asking whether readers support vaccine requirements in the workplace is available to be used by WNA members. Following the full FDA approval of the COVID-19 vaccine, we are asking the question in light of an increasing number of employers beginning to require their workers to be vaccinated against COVID-19.

Poll questions are available through a WNA partnership with Polco aimed at helping newspapers better engage readers and access enhanced data and insights. WNA members who have signed up for an account can access their local version of the new question, as well as local poll results, on their dashboards. Those who have not signed up can do so here.

NNA Foundation establishes Max Heath Postal Institute

Sep. 2, 2021

The National Newspaper Association Foundation has launched a new postal education program named after longtime NNA postal guru Max Heath, who died on July 28 at age 75.

The Max Heath Postal Institute will focus on educating newspapers and printers on the best practices within the U.S postal system. Memorial donations made to the NNA Foundation in Heath's honor will be dedicated to the postal training fund.

Your Right to Know: Fee recovery is key to transparency

Sep. 2, 2021

Records requesters don't always get what they seek — even when they're entitled to documents under their state's public records law.

So, what makes the difference when it comes to compliance? The answer may surprise you, writes Christa Westerberg, an attorney at Pines Bach law firm in Madison and vice president of the Wisconsin Freedom of Information Council in the latest "Your Right to Know" column.

Poll results indicate support for masks in schools

Sep. 1, 2021

Polco users and readers visiting WNA member websites from Aug. 19 to 31 were asked whether they supported mask requirements in schools. Out of 715 verified respondents, 61% said they believe masks should be required for all students, teachers and staff in schools this fall, while 27% said masks should be optional for all.

Foust: Lessons from a failed advertiser

Aug. 31, 2021

Advertising alone can't keep a business going. From the perspective of a sales rep, it can be a frustrating and disappointing reality.

In his latest "Ad-libs" column, veteran sales trainer John Foust shares several lessons that can be learned from failed advertising campaigns — all of which can make for more successful and beneficial sales relationships in the future.