In today’s sales environment, “just checking in” isn’t just ineffective—it can actually damage trust and stall deals. Buyers are busier, more informed, and less responsive to generic follow-ups than ever before.
So how do you stay top of mind, build credibility, and move deals forward?
In this session, we’ll explore how media sellers can shift from traditional follow-up tactics to a more powerful, modern approach: thought leadership.
You’ll learn how to transform routine outreach into meaningful touchpoints that deliver value, deepen relationships, and position you as a trusted advisor—not just a salesperson.
Meet the Presenter:
Shannon Kinney is a startup founder, executive, and digital marketing leader with more than 30 years of experience. As founder of Dream Local Digital, she has helped more than 75,000 small and medium-sized businesses and media companies succeed through digital marketing.
Shannon is a nationally recognized speaker, consultant, and thought leader with expertise in sales, marketing, online product development, and business growth.
Please contact Amy LaPlante for the registration code.