Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. This webinar will provide information and guidance to assist your organization in building strategies to interact with members of various age groups.
Speakers:
- Jeff Weiss – Age of Majority
- Jasmine Hughes – Pittsburgh City Paper
- Regan Huston – Missouri School of Journalism
- Lana Henderson – Missouri School of Journalism
This free one-hour webinar is scheduled to begin promptly at 1 p.m. CDT. Registrants must have both a computer and audio/phone in order to participate.
There is no cost for this webinar but you must pre-register. Participation instructions will be emailed one or two days before the session.
