A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.
There’s something special about summer in a Wisconsin small town. While Wisconsin is home to plenty of well-known destinations, some of the state’s most memorable experiences can be found in its smaller communities. If you’re looking for a charming road trip this summer, start with these four towns that feel like they were pulled straight from a movie set.
Bayfield
Nestled on the shores of Lake Superior, Bayfield feels like a coastal town dropped into the Midwest. Colorful storefronts, sailboats bobbing in the harbor, and breathtaking lake views make it one of Wisconsin’s most picturesque destinations.
Spend the day browsing local shops, enjoying fresh whitefish, or taking a ferry to the Apostle Islands. During summer, the town comes alive with farmers markets, outdoor dining, and waterfront events that showcase the area’s unique character.
Mineral Point
History and creativity collide in Mineral Point. Once a bustling mining community, this southwestern Wisconsin town has transformed into a haven for artists, makers, and history enthusiasts.
Walk through the historic buildings, explore art galleries tucked into centuries-old buildings, and stop by a local café for a Cornish pasty, a nod to the town’s mining heritage. Every corner of Mineral Point tells a story.
New Glarus
Known as “America’s Little Switzerland,” New Glarus offers visitors a taste of Europe without leaving Wisconsin. Swiss flags line the streets, traditional architecture fills downtown, and local bakeries serve authentic treats that transport you across the Atlantic.
Visitors can explore the town’s rich Swiss heritage, hike nearby trails, or enjoy a refreshing beverage at one of the area’s popular breweries. It’s the perfect blend of culture, history, and summer fun.
Wautoma
Wautoma is the perfect example of classic Wisconsin summer charm. A visit isn’t complete without stopping at Sylvercryst, a historic supper club known for its welcoming atmosphere and delicious prime rib.
For dessert, head to Milty Wilty Drive-In, where generations of families have enjoyed ice cream on warm summer evenings.
Between its small-town feel, local favorites, and nearby lakes, Wautoma is an ideal destination for a relaxing summer getaway. It’s the kind of place that reminds you why Wisconsin summers are so special.
Find Your Own Small-Town Adventure
Wisconsin’s small towns offer something that can’t always be found in larger destinations: authenticity. These communities remind us that some of the best travel experiences happen when we venture off the beaten path.
This summer, skip the rush and take the scenic route. You never know what Wisconsin treasure you’ll find waiting around the next corner.
Josie Bartol is a Marketing Specialist and Project Manager at Discover Mediaworks. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).
