A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.
Snowy weekends are on the horizon, so it’s the perfect time to start planning! And in Wisconsin, there’s a winter adventure waiting around every corner. Ready to explore? Journey through five different counties that transform into must-visit winter destinations.
Vilas County
One of Wisconsin’s most iconic winter destinations is Vilas County—and for good reason. Eagle River is known as the Snowmobile Capital of the World and has hosted the World Championship Snowmobile Derby for more than 50 years. Vilas County also boasts over 500 miles of well-groomed snowmobile trails that wind through forests, across frozen lakes, and between welcoming Northwoods communities.
But the fun doesn’t stop at snowmobiling. With roughly 1,300 lakes, Vilas County offers endless spots for ice fishing, from quiet back bays to big-name waters perfect for a full day on the ice. If you’d rather travel by foot, miles of serene trails invite you to explore by snowshoe or winter hike, giving you countless ways to enjoy a Northwoods getaway all season long.
La Crosse County
Up next, La Crosse County, located on Wisconsin’s west side and right along the mighty Mississippi River. Now celebrating decades of holiday magic, the Rotary Lights transform Riverside Park with more than 3 million twinkling lights. Walking or driving through the park, you’ll be wrapped in the holiday spirit and quickly see why this is a must-experience event.
Aside from the incredible light display, La Crosse County is also a fantastic place to get outside with your favorite winter adventures, like skiing. Hit the slopes at Mt. La Crosse, the area’s premier downhill destination, or click into cross-country skis and glide along peaceful trails at Veterans Memorial Park, Hixon Forest, or the La Crosse River State Trail.
Columbia County
Another prime winter destination this year is Columbia County. Head to the heart of the county at Cascade Mountain, where you can spend the day playing in the snow—whether that means carving turns or just cruising. If you’re traveling with kids, the snow tubing hill is a must, sending you flying down a 900-foot chute!
For those ready to hit the steeper slopes, Cascade Mountain offers terrain for both skiers and snowboarders alike. Beyond the ski area, Columbia County offers even more winter fun, from curling at local clubs to snowmobiling on well-marked trails and hiking or snowshoeing through peaceful nature areas.
Winnebago County
Further north, Winnebago County is home to Lake Winnebago, the largest inland lake in Wisconsin, and a true winter playground for anglers! When the water freezes, the lake transforms into an ice-fishing wonderland, especially for those hoping to experience the legendary sturgeon season.
Off the ice, there are plenty of ways to play in the snow. A network of trails opens up opportunities for snowshoeing, fat-tire biking, cross-country skiing, and snowmobiling, giving visitors lots of options for cold-weather adventure. When you head out, be sure to follow local trail etiquette and posted guidelines so these routes stay in great shape for everyone to enjoy all winter long.
Ashland County
One bucket-list winter activity to explore this year is the Apostle Islands ice caves in Ashland County. Each winter, when conditions are just right—typically following extended cold spells and stable ice—unique ice formations create a breathtaking winter landscape. Always check current conditions before planning a trip, as safety is paramount when crossing the lake to reach the caves.
In addition to the ice caves, Ashland County offers over 200 miles of snowmobile trails and numerous cross-country skiing routes to enjoy. Whether you want to glide through serene forests or speed across snowy trails, Ashland County has a winter experience for everyone.
Wisconsin truly is the place to be in the winter! From exploring beautiful nature-filled trails by snowmobile, snowshoe, or ski to hitting the slopes at some of Wisconsin’s best ski hills, come and enjoy these must-visit winter destinations all season long.
Hailey Marien, third-generation and granddaughter of Dick Rose, writes for the nation’s longest-running tourism TV show, Discover Wisconsin. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).
