A weekly column written by the staff of Discover Wisconsin highlights things to do and see throughout the State of Wisconsin, and is made available for publication to members of the Wisconsin Newspaper Association. The column is accompanied by photos for use in print and online. The Discover Wisconsin logo can be downloaded here.
On the stormy night of November 10, 1975, the Edmund Fitzgerald disappeared beneath the icy waves of Lake Superior. Half a century later, Wisconsin’s maritime communities are not only remembering the tragedy but also celebrating the deep, enduring ties the ship and its crew had to the state.
Wisconsin Roots Run Deep
The Edmund Fitzgerald was born from Wisconsin’s rich maritime heritage and deep business roots. Commissioned and owned by the Milwaukee-based Northwestern Mutual Life Insurance Company, the ship carried the name of its chairman, Edmund Fitzgerald, whose family’s roots traced back generations to Wisconsin shipbuilders and Great Lakes captains. His grandfather captained Great Lakes vessels, and his father served as the president of the Milwaukee Drydock Company, a major shipbuilding and repair yard.
On that final voyage, eight of the 29 crew members proudly called Wisconsin home, with families from Superior and other lakeside towns whose lives were forever changed by the loss. The Fitzgerald was not just any ordinary vessel; it was a symbol of Wisconsin’s connection to the Great Lakes and its vital shipping industry.
Unique Commemorations
Milwaukee, home to Northwestern Mutual’s headquarters, will host a special 50th anniversary tribute. The Wisconsin Marine Historical Society and the International Ship Masters’ Association Milwaukee Lodge 6 present “29 Bells” on November 10th at Cooperage MKE. The ceremony features 29 ship’s bell tolls honoring each lost crew member, alongside personal stories and readings. This event offers a profound connection between the city that shaped the ship’s legacy and the maritime community that continues to honor it.
An Enduring Mystery & Legacy
Wisconsin’s legacy in maritime history and as a pioneer in weather satellite technology has helped deepen understanding of the storm that sank the Edmund Fitzgerald. Atmospheric scientists at the University of Wisconsin have studied the fierce weather over Lake Superior that night, revealing near-hurricane-force winds. Despite advances in meteorology, the exact cause of the sinking remains a mystery.
What is certain is the enduring spirit of Wisconsin’s maritime communities. This year, Discover Wisconsin’s special presentation ensures that the story of the Fitzgerald is remembered. This presentation includes a half-hour broadcast episode airing throughout the Midwest and an hour-long documentary available exclusively on Discover Wisconsin’s YouTube and social channels.
Within the documentary, descendants and families of the crew members share heartfelt stories, passing down memories of their loved ones. These personal accounts breathe life into the tragedy, emphasizing the deep bond between the families and the ship’s legacy. Their stories serve as a reminder that the Fitzgerald’s legacy lives on, not only in history, but also in the hearts of those whose lives it profoundly touched.
Tune in tonight on your local station:
- 6:30 p.m. – Half-hour episode premiere on WKOW Madison ABC, WFRV Green Bay CBS, WAOW Wausau ABC, WQOW Eau Claire ABC, WXOW La Crosse ABC, WTMJ Milwaukee NBC, KBJR Superior/Duluth NBC
- 7:30 p.m. – Half-hour episode premiere on WLUC Marquette NBC (EST)
Then, stream the full documentary at 8 p.m. on Discover Wisconsin’s YouTube channel to experience this powerful tribute and reminder of bravery, resilience, and community.
Hailey Marien, third-generation and granddaughter of Dick Rose, writes for the nation’s longest-running tourism TV show, Discover Wisconsin. Watch the show online at DiscoverWisconsin.com. Follow Discover Wisconsin on Facebook (facebook.com/discoverwisconsin), Instagram (instagram.com/discoverwisconsin), and TikTok (tiktok.com/discoverwisconsin).
