The News/Media Alliance will be rolling out an ad campaign during the second week of April, between April 7-13, about the danger that AI’s uncompensated use of news media content presents to the industry.
Rumors ran around Washington late last week that the Trump Administration could take dramatic action to try to give AI companies news and media content for free, so the ad campaign is very timely, according to Judy Gawczynski, VP of Membership for the News/Media Alliance.
Communications Director Sam Quigley said the campaign addresses AI theft in various ways:
• Participating in the ad campaign is voluntary, and NMI is offering plenty of alternatives to give you and other NMI members the flexibility to choose the image and message that you feel best fits your publications.
• Alliance members will see in the attached the call to action: “Stealing is un-American. Tell Washington to make Big Tech pay for the content it takes,” which members believe will resonate.
• The ad will link through to NMI’s Support Responsible AI micro website (or provide the URL for print ads) with more specific calls to action, how to engage, adding initiatives as they are launched, including legislation. NMI will format for multiple mediums and sizes and run the second week of April, please let Quigley know via email if NMI can count on your publication to run one of these ads.
- Download the NMA AI Ad Campaign PDF here.
