Wisconsin newspapers are now able to localize the homelessness issue for their communities in time for the Christmas holidays, thanks to ads made available through Multi Media Channels.
In addition to localized ads describing the impact on Wisconsin communities, publishers are asked to consider an accompanying social media campaign about homeless resources available in your community during the holidays.
WNA is asking publishers to print these ads and social media posts before the week of December 23, 2024.
The ads and social media campaigns or posts should build empathy and understanding, driving home the point that homelessness and childhood trauma are deeply interconnected issues that require compassionate, comprehensive solutions – especially during the Christmas holiday season.
Ads can be personalized for different demographics: using data that resonates with specific regions, communities, or age groups. This approach makes complex information accessible and relatable, encouraging viewers to share and take action.
Social media posts and ads visually demonstrate the ripple effects of childhood trauma and homelessness in your community.
Posts should highlight how safe and stable environments are crucial for children’s success and overall well-being. The ads not only raise awareness of the homeless to call attention to the issue during the holiday season, when homeless people often don’t have gifts to give their children, food to eat or even warm clothing to wear in order to handle cold winter temperatures.
