Bill Day is an experienced research and consulting executive with a successful record leading project teams to improve sales and reduce expenses for Fortune 500 companies.
Bill has spent the better part of the last two decades working with companies of all sizes, helping to build and implement market-leading applications for everyone from Fortune 500 companies to start-ups. Early in his career, he led projects as diverse as the CareerBuilder.com launch, event marketing for the US Army and Xbox and pricing strategies for national media companies.
Since 2011, Bill has led a team of researchers, analysts and consultants to help businesses improve their marketing and advertising effectiveness by leveraging consumer data and technology to stay ahead of trends. That work has taken him to every corner of North America leading focus groups with consumers to understand their needs and listening to hundreds of business owners describe their marketing challenges. The AI-infused AD.VANTAGE platform is the result of those years of study and scrutiny, giving marketers and media companies the foresight they need to stay ahead in tumultuous times.
Bill has served on the faculty of American University’s Graduate School of Communications where he lectured on Media Economics, Management and New Media Ecosystems.
An avid runner and cancer survivor, Bill serves on the board of the Brave Like Gabe Foundation for Rare Cancer Research.
He resides in downtown Philadelphia with his wife Pamela and is an avid fan of all his hometown sports teams.
