NASCAR

NASCAR controls all marketing and proprietary rights with respect to sanctioned races.  NASCAR uses its trademarks in order to generate revenue and reserves the use of trademarked material to official sponsors and licensees who have invested money to acquire the specific rights to these marks.

NASCAR retains the exclusive right to control marketing of all races and all of its associated trademarks.  “NASCAR” is a registered trademark of the National Association for Stock Car Auto Racing, Inc.  Just as in other sports, individual racing teams also own federally registered trademarks for their team names and drivers (e.g., “Jack Roush Racing” or “Dale Earnhardt, Inc.”), nicknames, uniform, helmet and car designs. Without the express permission of NASCAR and team marketers advertisers may not use these terms in their promotions.

NASCAR vigorously protects and enforces its rights regarding these marks.