There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.
In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.
It was a mixture of relief and regret as I watched the cattle trailer pull out of our driveway — relief that I was able to find a good buyer for some of our last Scottish Highland cows but regret that we were essentially exiting the cow business.
Medical systems around the state have been cutting workers’ hours while at the same time ramping up to handle the coronavirus pandemic.
As the political fight over coronavirus unfolds, public health experts and historians say residents could learn from the Wisconsin’s pandemic past.
Among all Wisconsin local governments, its counties are likely to face the greatest fiscal challenges during this unprecedented COVID-19 crisis.
Dan Manoyan, who started his career at the Kenosha News and spent the final 17 years with the Milwaukee Journal Sentinel, died Monday, April 20. He was 69.
Jacob “Jake” Friede, who served as an outdoors reporter for the (Beaver Dam) Daily Citizen and The (Minocqua) Lakeland Times, died Sunday, April 19. He was 42.
A while back, I spoke in front of students at Luck School about my life and taught a group of fourth grade students to make Crab Rangoon.
The WNA is encouraging newspapers to consider soliciting public service advertising from local government in order to support public service journalism during this challenging and unpredictable time.
The newspaper industry is urging Congress to stop putting off dealing with the looming disruption of the U.S. Postal Service. Join the effort and add your signature.
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Madison, WI 53711
(608) 283-7620