2020 WNA Convention, Trees Retreat canceled

May. 3, 2020

The WNA Foundation has decided to cancel the 2020 WNA Convention & Trade Show, the 2020 Trees Retreat and this year’s summer internship program.

The determination to cancel the convention rather than postpone it, as previously announced, was a difficult decision, but was made in the interest of public health and the best interests of our members.

In light of the decision, the WNA will announce Better Newspaper Contest winners on May 15.

John Foust, advertising, ad-libs

Focus on benefits when marketing new products

May. 1, 2020

There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.

In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.

cows, cattle

Hardies say goodbye to cows

Apr. 29, 2020

It was a mixture of relief and regret as I watched the cattle trailer pull out of our driveway — relief that I was able to find a good buyer for some of our last Scottish Highland cows but regret that we were essentially exiting the cow business.

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