Al Cross

Newspapers must embrace bold, persistent experimentation to survive and thrive

Our country may not be in a depression, but the newspaper business is. To get through this, newspapers need to prove their value and try new things, writes Al Cross, director of the Institute of Rural Journalism and Community News.

In a recent column, Cross discusses ideas newspapers should explore, including philanthropy, collegiate resources and government-funded advertising.

Revisiting the Journey to the West

Though I’ve read it many times, and I know the characters by heart, I will read “Journey to the West” again and again. You never know, I might learn something new.

Patrick Wood, Multi Media Channels

Multi Media Channels purchases Seymour newspaper

Multi Media Channels has purchased the Advertiser Community News & Times-Press, a Seymour-based free community newspaper.

The publication recently reverted from the Times-Press — a paid subscription newspaper — back to the Advertiser Community News-Times Press — a free community newspaper. The publication will continue printing under MMC as the Seymour Advertiser.

John Foust, government, your right to know,

Keeping an eye on government from home

In a positive step for government transparency, Wisconsinites can now watch the live-streamed workings of government on our phones, tablets and computers.

John Foust, advertising, ad-libs

9 things to keep in your ‘go-bag’ for ad presentations

In order to be prepared for anything you might need in an ad presentation, be sure to pack a “go-bag,” writes veteran sales trainer John Foust in his latest installment of “Ad-Libs.”

In his column, Foust highlights nine key basics to make sure to include.

Wisconsin Newspaper Association