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Tuning in to video fees

While consumers may be binge-watching video more than ever in a time of social distancing, new data shows cable television revenues falling in Wisconsin in the run-up to COVID-19.

John Foust, advertising, ad-libs

7 lessons from other advertising sources

From billboards to television to direct mail, there is a lot that newspapers can learn from other advertising sources.

Veteran sales trainer John Foust takes a look at seven different advertising platforms — and what can be learned from them.

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Wisconsin school referendum results rise above economy, politics

Despite the highest unemployment rate on record this year and hundreds of school buildings empty since March, Wisconsin voters approved school referendums this month at near-record rates. The results speak particularly loudly given that they happened in a high-turnout election and in communities carried by both presidential candidates.

hunt

Memories keep Dad’s hunt alive

My 45th hunting season this year will be sad because my hunting partner and mentor is gone. The woods will seem empty. But Dad will be there nevertheless. Because his memories and stories remain.

Wisconsin Newspaper Association