John Foust, advertising, ad-libs

12 copywriting tips for better ads

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely.

In his latest “Ad-libs” column, veteran sales trainer John Foust offers a dozen copywriting tips to gain and hold your audience’s attention.

grimes, mcgovern & associates, non-profit newspapers, m&a

The future of M&A deals through innovative collaboration with community non-profit fundraising

[Sponsored] In 2021, many buyers and sellers of media companies leveraged the nonprofit business model in order to find winning solutions.

Grimes, McGovern & Associates' team of professionals works to help newspapers, commercial printers and digital media companies successfully sell and transition their business by preparing effective and thorough financial statements, valuing intangible assets such as management and employees, and developing a strategic exit business plan that involves all business partners.

sheboygan sun

Sheboygan Sun recognized in 10 News Publishers That Do It Right

Editor & Publisher named the Sheboygan Sun among its honorable mention recipients of this year’s edition of 10 News Publishers That Do It Right.

The Sun, which is part of the O’Rourke Media Group, was recognized for its recent digital success and launch of a new website. E&P attributed the Sun's success to the content mix on its website, engagement with readers and its focus on boosting social media followers.

O’Rourke Media Group bought the Sun in June 2020. It also owns the Ripon Commonwealth Press, (Kiel) Tri-County News, (Hudson) Star-Observer and the (Red Wing, Minn.) Republican Eagle.

lowell georgia

Award-winning former Press-Gazette photographer Lowell Georgia dies at 87

Lowell Georgia, an award-winning newspaper photographer, died Wednesday, Feb. 24, at Good Samaritan Hospital in Lafayette, Colo. He was 87.

A Green Bay native, started his photography career at the Green Bay Press-Gazette in 1949, while still in high school. He also met his future wife, Mary Kay Donovan, while working at the newspaper.

During his time at the Press-Gazette, Georgia was named Wisconsin Press Photographer of the Year and was honored by the Inland Newspaper Association. In 1960, he left for the Denver Post. In 1963, he was named photographer of the year by the National Press Photographers Association.

Wisconsin Policy Forum logo

Wisconsinites increased outdoor activities during pandemic

Wisconsinites increased participation in outdoor activities during the COVID-19 pandemic, and while the durability of this shift is uncertain, policymakers may wish to consider it as they craft state and local budgets for public lands and recreational and conservation programs.

ice harvesting

Wisconsin ice was once a hot commodity

Ice harvesting was once a major business in Wisconsin, and the invention of the refrigerated railcar meant Wisconsin ice was a valuable export commodity.

sunshine week 2021

Sunshine Week 2021: How to get involved

WNA member newspapers are encouraged to participate in Sunshine Week, the News Leaders Association's annual nationwide celebration of open government. This year's celebration is set for March 14-20.

Newspapers can get involved by publishing stories from the Sunshine Week Content Toolkit, or by publishing their own stories, editorials, cartoons or graphics on open government and the public's right to know. Journalists and news organizations also are encouraged to share their experiences, success stories, FOIA battles and more by tweeting @SunshineWeek or using the hashtag #SunshineWeek.

WNA approves board officers, bylaw changes

During the annual meeting Thursday, members of the Wisconsin Newspaper Association approved the 2021-22 slate of officers, as well as changes to the WNA's bylaws.

Immediately following, the WNA Board of Directors held its regularly scheduled meeting for the first quarter of 2021. Discussion items included pending legislation, a proposed executive summit, a Wisconsin Civics Games essay and editorial cartoon contest, and this year’s virtual convention and awards ceremony.

Wisconsin Newspaper Association