Jim Pumarlo

Seize opportunity to steer, moderate election noise

Campaigns are increasingly sophisticated in targeting their audiences. The messages, unfortunately, are all too often sound bites that lack meaningful context.

In his latest column, Jim Pumarlo argues newspapers should step up and fill the void — use your community knowledge to provide an inside look at candidates, to set a framework for constructive debate on issues. It takes work, and now is the time to start planning for the November 2022 elections.

state bar of wisconsin, legal rights, legal advice

Determining child custody in Wisconsin

I recently re-watched “Mrs. Doubtfire” – a classic, family-friendly comedy from the 1990s that also deals with the serious topics of divorce and child custody.  (Spoilers ahead.) 

bears

Bears awaking a sign of spring

Even when the icy grip of winter keeps holding on, there are signs of spring around us. One sign of spring in the woods is the waking up of the bears.

capitol report, wispolitics

State GOP endorsement process drawing criticism

The state Republican party endorsement process in Wisconsin is drawing criticism from some of its candidates as just two GOP governor and four lieutenant governor hopefuls have so far met campaign finance thresholds needed to qualify for the party’s endorsement.

John Foust, advertising, ad-libs

How a summary can make your ad presentations more memorable

When advertisers and prospective clients remember the key points of your presentation, they are more likely to buy.

In his latest "Ad-libs" column, veteran sales trainer John Foust offers three tips on how a brief summary at the end of a presentation can make it more memorable.

state bar of wisconsin, legal rights, legal advice

‘Know Your Legal Rights’ column coming soon from State Bar of Wisconsin

A variety of legal topics will be the focus of a new twice-monthly column — Know Your Legal Rights — produced by lawyers at the State Bar of Wisconsin’s Lawyer Referral and Information Service.

The stories will be made available to WNA members for republication at no cost, beginning April 1.

gas prices

Poll results show mixed impact of higher gas prices

Polco users and readers visiting WNA member websites from March 9 to 22 were asked how they were adjusting to higher gas prices, which hit record highs earlier this month. More than half of respondents said they hadn't made any changes, while 29% were driving less and 13% said they were spending less elsewhere.

This poll question and results were made available through a partnership between the WNA and Polco to help Wisconsin newspapers better engage readers and access enhanced data and insights.

little creek, spring

A moment of reflection as spring arrives

For Chris Hardie, it’s the rare quiet times in between the rush that stand out from the noise. The waning hours of winter on the first day of spring was one of those quiet times, a chance to take in fresh air, solitude and imagine the spring that is to come.

Wisconsin Newspaper Association