John Foust, advertising, ad-libs

We’ve got some explaining to do

People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What makes media choice A better than choice B?

Nadolski retires from Southern Lakes Newspapers

Longtime Southern Lakes Newspapers editor-in-chief Ed Nadolski has retired after 23 years with the company, the news group reports. His last day was Jan. 27. During his tenure, Nadolski oversaw news content in Racine, Kenosha, Walworth and Waukesha counties.

He is succeeded by Tracy Ouellette, who has worked for the company since 2006. Most recently, she served as community and special sections editor.

O’Rourke Media hires director of sales, account executive

Longtime sales manager Jade Lewandowski has been named director of sales for the Minnesota-Wisconsin O'Rourke Media Group, the company has announced. Lewandowski, who earned her bachelor's degree in communications and business administration from Illinois State University, has spent the last 19 years working as a sales executive and manager. She is currently pursuing her master’s degree.

In addition to Lewandowski, O’Rourke has hired Jacob Langer, of Ellsworth, as an account executive.

Rachel Brands joins Beloit Daily News

Rachel Brands has joined the staff at Beloit Daily News as a general assignment reporter, the newspaper reports. In her new role, Brands will cover education, features and general news.

A native of Lake in the Hills, Ill., Brands graduated in 2019 from Loras College in Dubuque, Iowa, with a double major in creative writing and English literature. Before joining the Daily News, she worked as a freelance writer.

Tony Ends stepping down as editor of Brodhead newspaper

Tony Ends, who has served as editor of The (Brodhead) Independent-Register since May, is stepping aside from the role, he announced in a column welcoming new editor Robin Orvino.

It's the fifth time that Ends, who works full-time as a writer and editor for the USDA Animal and Plant Health Inspection Service, has served as editor of the newspaper since 2015. He wrote that he hopes to continue writing for The Independent-Register on an occasional basis, he wrote.

Wisconsin Newspaper Association