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Tax projections a golden opportunity for Wisconsin

Projections for state tax collections have been revised upward by an unprecedented $4.4 billion through June 2023, positioning state reserves to reach historic levels and giving Wisconsin a once-in-a-generation chance to address some of its most longstanding challenges.

John Foust, advertising, ad-libs

How to give your advertising some personality

Every ad has some kind of personality — and it's important not to leave the ingredient to chance.

In his latest "Ad-libs" column, veteran sales trainer John Foust takes a look at four things that can help clients' ads stand out from their competitors on the page and on the screen.

eagleherald 150th anniversary

EagleHerald celebrates 150 years as newspaper in Marinette

The EagleHerald last week celebrated its 150th anniversary as a newspaper in Marinette.

The anniversary edition included a 12-page special section filled with historical photos, a brief timeline of local history and stories about the past, present and future of newspapers. Also featured throughout were memories from current and former staff members — including longtime news editor Penny Mullins and former publisher Dennis Colling.

Bart Pfankuch

11 tips to grow your agriculture coverage

Despite the importance of agriculture reporting, coverage of the industry has been reduced or even eliminated by many traditional media outlets. How and where food is grown or raised, how it is processed and transported, what it costs to buy and how the industry affects the economy and the environment are important to readers, advertisers, agricultural producers and policymakers.

In his latest installment of "Better Writing with Bart," writing coach Bart Pfankuch provides some tips to start or expand your coverage of agriculture.

Orestes Baez

Orestes Baez appointed to fill open WNA Board seat

Orestes Baez has joined the Wisconsin Newspaper Association Board of Directors, accepting an appointment by WNA President Gregg Walker to fill an open seat.

Baez, who serves as regional president of southern Wisconsin for Adams Publishing Group, will fill one of the four daily newspaper seats on the WNA Board. He replaces Randy Rickman, who resigned after being named regional president for southern Minnesota at APG.

wisconsin relevance project

Don’t miss our second webinar on newspaper relevance (and watch the first one if you missed it)

Last year, the WNA helped launch a new initiative called The Relevance Project, which highlights the importance of newspapers to their communities.

Next month, we’re enlisting the help of project director Tom Silvestri to teach WNA members what The Relevance Project is all about. Silvestri will present two webinars discussing what the project is all about and sharing its free resources, which are aimed at advancing community newspapers and their hard-charging staffs.

Bill Livick

Bill Livick, former UNG reporter and Gazette restaurant reviewer, dies at 65

Bill Livick, a former Unified Newspaper Group reporter and editor who also served as a freelance restaurant reviewer for The (Janesville) Gazette, died Friday, June 18, after suffering a heart attack. He was 65.

Livick earned his journalism degree from UW-Madison in 1990 and went on to teach high school journalism and English on a Navajo reservation in Gallup, N.M. He returned to Wisconsin in 2000, joining UNG as a reporter and starting his freelance role with his hometown paper, The Gazette.

After several years covering the education beat in Oregon and Verona, Livick was named Oregon Observer editor in 2006, succeeding Jim Winter. He held the role until 2011, when he returned to reporting. He covered local government and politics until retiring in November 2018.

Wisconsin Newspaper Association