This webinar is available to members of America’s Newspapers, as well as trial members, as part of their membership (at no additional cost). Learn about membership or sign up for a free trial membership here.
Presented by Erik Bohnhoff, advertising director, and Carlos Ruiz, director of business geographics, with the Star Tribune, Minneapolis, Minnesota
In this webinar, learn the basics of GIS and how the Minneapolis Star Tribune is using it in the sales and marketing department to support and drive sales. Several successful real-life case studies will be presented, including examples in the areas of subscription segmentation, circulation distribution, advertising sales and digital geofencing.
Our speakers will cover the fundamentals to get you started with the power of GIS immediately.
Who Should Attend: Publishers, ad directors, audience and distribution executives
