Webinar: Rethinking paywalls

Date: Dec. 18, 2020
Time: 12:00 am - 12:00 am

Online Media Campus

The WNA Foundation sponsors the cost of registration for Wisconsin Newspaper Association members. A coupon code is required for free registration. Please contact Denise Guttery at denise.guttery@wnanews.com if you need the code.


In this webinar

During this live virtual conference, Matt Larson will review the most popular paywall configurations among local newspaper websites on Our Hometown’s WordPress Publishing Platform. He will also discuss various ways to market digital subscriptions across print, social, and mobile.

Paywall Models we will review: https://our-hometown.com/introduction-to-paywall-models-available-on-oht/

Early version of this presentation: https://our-hometown.com/virtual-conference-replay-re-thinking-paywalls-part-1/

About the presenter

Matt Larson is the President & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers. He is also the publisher of “Our Hometown News”, a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.

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