Webinar: How to attract, retain and engage the millennial workforce

Date: Jan. 14, 2022
Time: 12:00 am - 12:00 am

Online Media Campus

The WNA Foundation sponsors the cost of registration for Wisconsin Newspaper Association members. A coupon code is required for free registration. Please contact Jordan Schelling at jordan.schelling@wnanews.com if you need the code.

In this webinar

Recently, millennials took the stage as the largest generation in the U.S. workforce, and that calls for the need to implement effective millennial retention strategies. Millennials (Generation Y), born between 1981 to 2000, are your current and future leaders, and this entitlement among millennials is all set to bring tremendous changes, innovations, and opportunities across industries.

In this program, you will hear up-to-the-minute data and case studies presented by author Jeff Butler. Here, he will help you understand your organization’s millennials better. This program covers the end-to-end millennial employee lifecycle including hiring, managing and retaining. Each segment of the cycle will have both high-level theories as well as tactical millennial retention strategies that you can begin implementing immediately after the program.

To give you a glimpse, it will include how to create an enticing message to attract a millennial’s attention, practical tips for managing difficult employees, and retention strategies that CEO Jack Welch implements at General Electric.

About the presenter

Jeff Butler is an author and workplace strategist who explores human behavior within the working world. His experience spans over 40 industries in four continents on how different cultures and employees interact with each other. He studies common threads of behavior in industries such as IT professionals, underground utility workers, police officers to clothing retail chains. In addition, companies like Google, Amazon, John Deere, and Coldwell Banker.

As a researcher and practitioner, he also runs a consulting company and a tech company, TrinityFix where he is able to test his ideas in different workplace environments. His ideas have made it to TEDx twice and have appeared in dozens of media outlets and two books on human behavior: “The Authentic Workplace” and “The Key to The New You.” Currently, he lives in Dallas, Texas, as an out-of-place Californian.

» Sign up here

Upcoming Events

Wisconsin Newspaper Association