The WNA Foundation sponsors the cost of registration for Wisconsin Newspaper Association members. A coupon code is required for free registration. Please contact Jordan Schelling at jordan.schelling@wnanews.com if you need the code.
In this webinar
Email newsletters are a key component of any business’ marketing toolkit. Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn more about the strategies that newspapers are using to harness the power of the original “push notification”.
This webinar will cover techniques to automate the process of creating newsletters, growing your subscribers lists and monetizing that audience. This session will be presented by Matt Larson of Our Hometown Inc.
About the presenter
Matt Larson is president and CEO of Our Hometown, Inc., and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.
Larson leads a monthly virtual conference series, during which he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially distant readers. He also is the publisher of “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events. You can reach him at mcl@our-hometown.com.
