Webinar: Effectively advocating for local newspapers

Date: Feb. 2, 2022
Time: 11:30 am

It’s never been more important for local publishers to connect with their government representatives to advocate for local newspapers.

In advance of the Washington D.C. Legislative Fly-in, America’s Newspapers is hosting a webinar on how to effectively engage with congressional leaders to gain support for local newspapers. This webinar will focus on critical elements of the advocacy process, including:

  • Outreach and Scheduling: How to effectively reach your representatives, who to engage with on their staffs, and how to get on their schedules.
  • Communication: What are the key issues to share with your representatives? What is the ask? We will provide a list of talking points centered around the Local Journalism Sustainability Act, the Journalism Competition and Preservation Act and more.
  • Follow-up and Engagement: How to stay connected to your representatives and support newspaper initiatives through ongoing communications, editorials, marketing and other content.

Who should attend: Publishers and senior executives interested in advocating for local newspapers. Attendance at the Legislative Fly-in is not required to participate in the webinar.

Webinar presenters:

  • Alan Fisco, president & CFO, The Seattle Times Company
  • Francis L. Wick, president & CEO, Wick Communications
  • Dean Ridings, CEO, America’s Newspapers

» Sign up here

Wisconsin Newspaper Association