On Poynt with Kristyn Wellesley
As Americans seek the latest and most accurate information about the coronavirus, newsrooms are seeing an explosion in people craving information.
This is the best opportunity to engage with your local community, reenergizing your current audience but also converting newcomers into loyal fans (and hopefully subscribers). Analytics play a key role in helping you grow the audience even further and directing news consumers to the most relevant coverage.
Please join Kristyn Wellesley, editorial director at Poynter’s MediaWise project, as she talks about ways editors and reporters can use analytics as part of their content strategies — especially to engage with a local audience. You will leave the session knowing:
- How to use analytics to gauge what’s working with your audience — and what isn’t.
- Analytics tips and tricks to help you turn first-time visitors into loyal consumers.
- Content strategies you can try in your newsroom today.
