A social media style guide creates a consistent voice, look, and schedule that helps newsrooms engage audiences while providing journalists with information on how to act, speak and use images on social media. Every Tweet, Facebook or Instagram post should align with your newsgathering and visual standards. This workshop will help you develop a set of five guidelines including; defining your voice, grammar and terminology, visual use, hashtags, and post formatting.
Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalist in engagement, change management and developing digital and mobile workflow. Hoeppner is a member of the Native American Journalist Association, Online News Association, Association Press Photo Managers, American Society of News Editors, the Recording Academy and Public Radio in Mid America.
The WNA Foundation sponsors the cost of registration for Wisconsin Newspaper Association members. A coupon code is required for free registration. Please contact Denise Guttery at denise.guttery@wnanews.com if you need the code.
