How We Doubled Our Subscription Price and Lived to Tell the Tale

Date: Jul. 31, 2025
Time: 1:00 pm - 2:00 pm
Location: Online Media Campus
Education

Almost two years ago, Joey and Lindsey Young, co-publishers of Kansas Publishing Ventures in south central Kansas, put their company in the hands of three university researchers and took the plunge to try new ideas for revenue with their flagship community weekly, Harvey County Now.

Hear all about the experiment, how these ideas transformed their business in unexpected ways and how you can use what they learned in your own newsroom.

About the Presenters: Joey and Lindsey Young are the majority owners of Kansas Publishing Ventures, which oversees the publication of three weekly newspapers in south central Kansas. They are becoming increasingly known for their innovative approach to business—implementing everything from an annual blues concert in their community to hosting readers monthly for drinks and conversation for Press Club.

KPV was featured in a recently published book, “Reviving Rural News.” They are also proud to be aiding newspapers around the country to train community members to work in their newsrooms with Earn Your Press Pass, on-demand journalism training.

Wisconsin Newspaper Association