Marquette University Law School pollster Charles Franklin has a challenge as Wisconsin prepares for another election cycle. While the failures of 2016 forced the polling industry to make changes to better account for voters who turned out for Donald Trump, those tweaks still didn’t catch the surge in turnout among Trump supporters in 2020, leading to another round of questions about why polling failed once again to accurately gauge the electorate.
Franklin says he's looking into making additional tweaks to the Marquette University Law School poll’s methodology. The first MU Law School Poll of Wisconsin voters in 2021 will be released Aug. 11.