WNA Member Content

state bar of wisconsin, legal rights, legal advice

How do I know if I am the victim of employee discrimination

Your job is important. It is the source of your income and it’s where you spend the majority of your waking hours. It may be part of your identity. For these reasons, you do your best at your job; your accomplishments are a source of pride to you.

John Foust, advertising, ad-libs

Using advertising’s ‘Bill of Rights’ to create an effective campaign

In the advertising business, there are things that must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the right audience…in the right medium…at the right time…about the right product (or service)…which sells for the right price…in the right environment.

In his latest "Ad-Libs" column, veteran sales trainer John Foust takes a deeper look at some of these basic principles. 

Five things to add for your ’23 vacation plans

The column is produced by the husband and wife team of Bill Barth and Stephanie Klett. Bill is the former Editor of the Beloit Daily News, and a member of the Wisconsin Newspaper Hall of Fame. Stephanie is the President and CEO of Visit Lake Geneva, and the former Secretary of the Wisconsin Department of Tourism.

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Cigarette sales go up in smoke

Legal sales of cigarettes have plummeted in recent years, meaning Wisconsin state government is receiving much less in revenue from cigarette taxes.

Wisconsin Newspaper Association