Columnists

John Foust, advertising, ad-libs

9 things to keep in your ‘go-bag’ for ad presentations

In order to be prepared for anything you might need in an ad presentation, be sure to pack a “go-bag,” writes veteran sales trainer John Foust in his latest installment of “Ad-Libs.”

In his column, Foust highlights nine key basics to make sure to include.

John Foust, advertising, ad-libs

Focus on benefits when marketing new products

There’s a reason why advertising veterans have always preached the value of product benefits. People don’t buy features, they buy benefits.

In his latest installment of “Ad-libs,” sales trainer John Foust discusses how publishers can drive this point home.

John Foust, advertising, ad-libs

It pays to pay attention

Two advertising sales stories, one lesson. When you’re face-to-face with a client, it pays to pay attention to what they’re saying.

Jim Pumarlo

Ask readers to help ‘fact check’ your newspapers

In the pursuit of fairness and accuracy, newspapers should consider implementing a “fact check” sheet. Individuals who either are sources or subjects of news stories are the best judge of how editors and reporters are doing their jobs. So why not ask them directly?

Wisconsin Newspaper Association