Ad-libs: Why ask questions in headlines?
Nov. 21, 2017
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership.
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Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership.
So … how do you tell if your “designer” really is a designer? Here are some of the things I’d look for:
If a sales person has had a productive meeting, it’s time to shift gears and go into action.
Of course, readers want a newspaper that looks right…and feels right. They want the look and feel of their paper to reflect their community.
The nonprofit group I belong to is called the Wisconsin Freedom of Information Council. Our mission is to protect and expand access to public records.
Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising. Let’s take a look:
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