Readers have a right to expect consistency from you, and you get that by creating a sequencing plan that always puts key content in the same place.
In theory, the “Feel-Felt-Found” strategy is sound. But your client has probably heard it before. Here’s a new twist on an old sales technique.
Here are some ways to generate good story ideas that will not only offer a modicum of employment protection but which can also prime the pump of higher-level reporting and storytelling along the way.
Readers would prefer newspapers don’t jump their stories. Ever. But if you can’t avoid it, here are some tips on how to do it right.
Without a doubt, if you create repeatable sales points, you’ll increase your chances of making that big sale.
Among all the changes in the news industry, perhaps the most impactful for writers is the dramatic expansion of outlets to obtain information.
WNA communications director James Deblizen announces his departure from the Wisconsin Newspaper Association.
This is the tale of two ad pages — pages that have the same purpose but different approaches. And, I think, different results.
The technique breaks a complicated topic down into smaller, more manageable ideas or issues; each smaller topic becomes its own mini story.
Taxpayers pay for the expertise of government scientists and the data they collect and generate. While some discretion may be warranted in how it is released, this information should be accessible to the public. No gag order, stonewall, or muzzle should prevent that.
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